Tell Cross River’s Story Right to Boost Investment — Deputy Governor Urges Journalists!
Reported by Marian Opeyemi Fasesan | Sele Media Africa
Cross River State Deputy Governor, Peter Odey, has called on media practitioners to project accurate, development-focused narratives about the state as part of efforts to boost investor confidence and economic growth.
What We Know:
- Speaking at a media engagement in Calabar on Saturday, Odey emphasized that negative or inaccurate reportage can deter potential investors and damage the state’s image.
- He encouraged government media aides and journalists to focus on highlighting ongoing infrastructure projects, tourism potential, and investment opportunities.
- The event also addressed strategies for improving public communication, crisis messaging, and transparency.
Quote:
“Investment thrives on perception. If we don’t tell our own story right, someone else will tell it wrong — and we’ll all pay the price.”
— Peter Odey, Deputy Governor, Cross River State
Why It Matters:
- Media narratives play a pivotal role in shaping investor sentiment and regional branding.
- Promoting Cross River’s assets—such as its coastline, Calabar port, and tourism appeal—could attract capital inflow and job creation.
- Aligns with broader state efforts to reposition Cross River as a top destination for business and leisure.
What to Watch:
- Implementation of media training and messaging frameworks for state communicators.
- Shifts in public discourse and national attention toward Cross River.
- Potential rise in domestic and foreign investment interest.
Sources:
- Cross River State Government Media Office – Nov. 1, 2025
- Press Briefing at Government House, Calabar
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