X Launches Marketplace to Redistribute Inactive Usernames!

Elon Musk’s platform, X (formerly Twitter), has introduced a new username marketplace aimed at redistributing inactive or unused handles to interested users, especially businesses and creators.

What We Know:

• The system targets usernames tied to long-dormant or deactivated accounts.
• Premium usernames may be sold through verified channels.
• The move aligns with Musk’s ongoing platform monetisation strategy.

Why It Matters:

• Highly sought-after handles (e.g., @news, @tech) could now be bought, boosting branding opportunities.
• It’s expected to generate revenue for X and free up valuable digital real estate.
• Raises concerns about fairness and possible hoarding or scalping of names.

What to Watch:

• How X defines “inactivity” for account reallocation.
• User reactions, especially from those whose accounts may be affected.
• Potential legal or privacy issues around username reassignment. Citations:

1. The Verge: www.theverge.com/news/802474/x-is-launching-a-marketplace-for-inactive-handles?utm_source=chatgpt.com
2. Tech Times: www.techtimes.com/articles/312311/20251020/x-will-allow-some-users-request-inactive-usernames-through-marketplace.htm?utm_source=chatgpt.com
3. Social Media Today: www.socialmediatoday.com/news/x-formerly-twitter-launches-handles-marketplace-sell-usernames/803177/?utm_source=chatgpt.com
4. blue News: www.bluewin.ch/en/news/platform-x-releases-unused-profile-names-again-2923564.html?utm_source=chatgpt.com

About The Author

Marian Opeyemi Fasesan

Marian Opeyemi Fasesan is a dynamic journalist and editorial leader committed to excellence in news reporting and storytelling. As the Managing Editor of Sele Media Africa, she ensures daily operations run smoothly while upholding the highest editorial standards. With a strong eye for detail and deep understanding of audience engagement, Marian coordinates content across platforms, guiding teams to produce compelling, timely, and credible news. Her leadership reflects the heart of Sele Media Africa’s mission—to inform, inspire, and elevate voices across the continent.

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