The Dangote Group has officially warned truck operators and logistics partners to stop using its company logo on trucks and vehicles without formal approval, calling the act unauthorized and damaging to the brand’s reputation.

In a strongly worded statement, the company described the practice as embarrassing, especially when trucks bearing the Dangote logo are found in disrepair or involved in unethical activities.

The management stressed that not all trucks seen with the Dangote emblem belong to the company or are under its official operations. It urged the public to stop associating every Dangote-branded vehicle with the company, noting that some independent operators illegally brand their trucks to leverage the credibility of the name.

Key Takeaways:
•⁠ ⁠Unauthorized use of the Dangote logo is misleading and harms the brand image.
•⁠ ⁠The company will take legal action against offenders.
•⁠ ⁠The public is advised to report fake Dangote-branded trucks seen engaging in illegal or irresponsible acts.

The warning serves as a reminder that brand identity is intellectual property, and using it without consent may come with serious consequences.


Discover more from Sele Media Africa

Subscribe to get the latest posts sent to your email.