BBNaija 10: Imisi Receives ₦80m Cash Prize, Innoson SUV in ₦150m Grand Package!

Reported by Marian Opeyemi Fasesan | Sele Media Africa

Imisi Ayanwale, the winner of Big Brother Naija Season 10, has officially received her grand prize package valued at ₦150 million, including ₦80 million in cash and a brand-new SUV from Innoson Vehicle Manufacturing.

Prize Package Breakdown:

• ₦80 million cash transfer
• Innoson G5T SUV presented during the prize-giving ceremony
• All-expense-paid trip for two
• Tech gadgets, brand endorsements, and a year’s supply of select products from BBNaija sponsors

What Imisi Said:
At the handover event in Lagos, Imisi expressed gratitude to fans, Big Brother Naija organizers, and sponsors.

“This journey has changed my life. I’m overwhelmed and grateful,” she said.

Fan & Industry Reaction:

• Imisi’s victory was celebrated widely across social media, with #ImisiTheOne trending for hours post-announcement.
• Analysts say her win reflects a growing shift toward authenticity and emotional intelligence in reality show voting patterns.

Why It Matters:

The BBNaija franchise continues to dominate African reality television, launching careers and influencing pop culture. Season 10 reportedly pulled in over 300 million votes, showcasing its massive audience reach.

Sources:

1. BellaNaija: www.bellanaija.com/2025/10/bbnaija10-winner-imisi-receives-prizes
2. Pulse Nigeria: www.pulse.ng/entertainment/imisi-wins-bbnaija-season-10-grand-prize
3. DSTV Africa Magic Press Release

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