BBNaija 10/10: The Numbers Behind Imisi’s Victory!

Sele Media Africa
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Reported by David Joshua | Sele Media Africa

— Imisi clinched the N150 million grand prize in Season 10 of Big Brother Naija, making her one of the most talked‑about winners in the show’s history. [1]

— Her win was decisive: she captured 42.8% of the total votes, nearly three times the share of her closest rival, Dede, who earned 15.94%. [2]

— In third place was Koyin with 15.23%, followed by other finalists: Sultana (7.94%), Kola (5.48%), Jason Jae (4.24%), Mensan (3.54%), Isabella (3.07%), and Kaybobo (1.72%). [2]

— Imisi’s prize package includes ₦80 million in cash and a new SUV, delivered in a presentation ceremony in Lagos. [3]

— Season 10 had 29 housemates competing over 72 days, making it one of the most competitive editions in BBNaija history. [4]

— Imisi has become the fourth female winner in BBNaija’s run, joining Mercy Eke, Phyna, and Ilebaye in the winners’ circle. [5]

— While her victory was broadly celebrated, it also sparked a heated debate online — some fans accused the result of being driven by “pity votes,” a recurring controversy in BBNaija finales. [6]

Citations:

1. Nairametrics: nairametrics.com/2025/10/06/imisi-wins-n150m-bbnaija-s10-grand-prize/?utm_source=chatgpt.com
2. The Guardian Nigeria: guardian.ng/life/whatsnew-entertainment-celebrity-gist-and-so-on/imisi-leads-bbnaija-season-10-poll-with-42-8/?utm_source=chatgpt.com
3. The Telegraph Nigeria: telegraph.ng/news/2025/10/07/bbnaija-s10-winner-imisi-receives-%E2%82%A680m-cash-innoson-suv/?utm_source=chatgpt.com
4. Wikipedia: en.wikipedia.org/wiki/Big_Brother_Naija_season_10?utm_source=chatgpt.com
5. allAfrica.com: allafrica.com/stories/202510060227.html?utm_source=chatgpt.com
6. News Wire NG: newswirengr.com/2025/10/06/imisis-landslide-bbnaija-victory-sparks-intense-social-media-debate-reactions-on-pity-votes/?utm_source

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