Reported by Marian Opeyemi Fasesan, Editor-in-Chief | Journalist at Sele Media Africa
In a significant career evolution that underscores the growing convergence between entertainment platforms in Africa, Nigerian rapper and reality television star Olamilekan Agbeleshe, popularly known as Laycon, has revealed his involvement as a story developer in the behind-the-scenes (BTS) production of a film by acclaimed filmmaker Funke Akindele.
Laycon, who rose to prominence after winning the 2020 edition of Big Brother Naija, made the disclosure during a recent media interaction, offering new insight into his expanding footprint within Nigeria’s creative industry. Known primarily for his music career and on-screen charisma, his transition into storytelling marks a deliberate shift toward more substantive roles in film and television production.
According to Laycon, his role as a story developer involved contributing to narrative structure, character depth, and thematic direction for the BTS content of Akindele’s production. While BTS content often serves as supplementary material, providing audiences with a glimpse into the filmmaking process, Laycon’s involvement suggests a more structured and intentional approach to storytelling even beyond the main cinematic work.
Industry analysts note that this move reflects a broader trend in Nollywood, where multi-talented creatives are increasingly exploring cross-functional roles. Laycon’s academic background in philosophy from the University of Lagos may also have influenced his approach to storytelling, particularly in crafting narratives that resonate with diverse audiences.
For Funke Akindele, whose productions consistently rank among Nigeria’s highest-grossing films, collaborating with emerging creative voices aligns with her reputation for innovation and talent development. Over the years, Akindele has built a formidable brand within Nollywood, producing commercially successful and culturally impactful films that appeal to both local and diaspora audiences.
Laycon’s entry into film development also highlights the increasing permeability between Nigeria’s music, television, and film industries. As African storytelling gains global attention through platforms such as Netflix and Amazon Prime Video, the demand for diverse and authentic narratives continues to rise. Creatives like Laycon, who bring a unique blend of artistic and intellectual perspectives, are well-positioned to contribute to this evolving landscape.
Observers suggest that Laycon’s involvement in BTS storytelling could serve as a stepping stone toward more prominent roles in scriptwriting and film production. His growing portfolio reflects a strategic effort to diversify his career beyond music and reality television, positioning him as a multifaceted creative in Africa’s competitive entertainment ecosystem.
While details of the specific project remain limited, the collaboration has already generated interest among fans and industry watchers. It also reinforces the importance of behind-the-scenes storytelling as a tool for audience engagement, offering deeper context and emotional connection to cinematic works.
Media coverage of Laycon’s announcement has been reported by several reputable outlets, reflecting widespread interest in his career trajectory and its implications for Nollywood’s future. Analysts emphasize that such developments are indicative of a maturing industry that increasingly values storytelling expertise across all stages of production.
As Nollywood continues to expand its global footprint, collaborations between established filmmakers and emerging creatives are expected to play a critical role in shaping the industry’s next phase. Laycon’s transition into story development not only broadens his professional scope but also contributes to the ongoing evolution of African cinema.
Sources: Pulse Nigeria, BellaNaija, TheCable, Premium Times
