9mobile Finally Implements New Branding, Becomes T2mobile!

Reported by Marian Opeyemi Fasesan | Sele Media Africa

After months of anticipation, 9mobile has officially relaunched under a new identity — T2mobile — marking a major shift in its corporate and consumer brand narrative in Nigeria’s telecom industry. [1]

What Has Changed

• At the “Tech Meets Tenacity”rebranding event held at Eko Hotels & Suites, the company unveiled not only its new name but also a refreshed logo and new brand colours*, shifting from its traditional green to a bold orange palette. [2]
• Obafemi Banigbe, CEO (formerly of 9mobile, now T2mobile), described the transition as more than cosmetic, calling it a “total evolution” in purpose, value proposition, and customer promise. [3]
• The rebranding aligns with a multi‑stage recovery roadmap launched after the 2023 acquisition of 9mobile by Lighthouse Telecoms / Emerging Markets Telecoms, aiming to stabilise, modernise, transform, and grow the operation. [3]
• A national roaming agreement with MTN Nigeria has been central to the rebrand strategy, enabling service extension and improved network resilience. [4]

Why This Matters

• The rebrand signifies a fresh start and renewed ambition for a company that has weathered financial and operational headwinds in recent years. [4]
• By repositioning itself as T2mobile, the firm aims to appeal to Nigeria’s growing digital and youth market, emphasising speed, innovation, and lifestyle integration. [5]
• It also signals competitive intent against other major telecom players, especially in the areas of connectivity, value‑added digital services, and network reliability.

Citations:

1. Vanguard News: www.vanguardngr.com/2025/08/9mobile-rebrands-to-t2/?utm_source=chatgpt.com
2. ThisDayLive: www.thisdaylive.com/2025/08/09/9mobile-rebrands-to-t2-changes-logo-colour/?utm_source=chatgpt.com
3. The Telegraph Nigeria: telegraph.ng/news/2025/08/11/9mobile-rebrands-as-t2-unveils-new-strategy-for-digital-growth/?utm_source=chatgpt.com
4. The Guardian Nigeria: guardian.ng/breakingnews/9mobile-rebrands-becomes-t2-to-strengthen-market-share/?utm_source=chatgpt.com
5. The Guardian Nigeria: guardian.ng/technology/telecoms/new-name-new-vibe-as-9mobile-rebrands-to-t2/?utm_source=chatgpt.com

About The Author

Marian Opeyemi Fasesan

Marian Opeyemi Fasesan is a dynamic journalist and editorial leader committed to excellence in news reporting and storytelling. As the Managing Editor of Sele Media Africa, she ensures daily operations run smoothly while upholding the highest editorial standards. With a strong eye for detail and deep understanding of audience engagement, Marian coordinates content across platforms, guiding teams to produce compelling, timely, and credible news. Her leadership reflects the heart of Sele Media Africa’s mission—to inform, inspire, and elevate voices across the continent.

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